Case Studies
Real brands. Real results. Real alchemy.


Transforming a multi-asset broker from generic messaging to a high-performance profit center via real-time data and full-lifecycle optimization.


How Eyecon leveraged culturalized testing to drive 2,464 additional retained installers and prevent conversion losses of up to 20%.

Campaign restructuring and funnel optimisation increased ROI from 0.6 to 1.2, supporting successful expansion across Europe and Australia.

Building a structured lifecycle automation program to drive conversion, activation, and long-term retention in a complex broker environment.

A transparent acquisition model and disciplined budget allocation enabled a 60x scale in monthly user acquisition investment.

Moving medical onboarding after checkout transformed conversion, but the demand surge exposed gaps in operations and capacity planning.

Fixing no-deposit bonus eligibility data in Solitics enabled dynamic segmentation and a trust-driven content model for the Japanese market.

Transforming transactional email into a multi-channel behavioral lifecycle ecosystem.


How a five-cell pricing experiment across South Asia drove a 29% increase in gross revenue and 50% growth in new subscriptions.


How Eyecon prevented an app-icon redesign from reducing retained-installer performance by up to 20%.


How Eyecon achieved a 69% store conversion rate and double-digit organic growth through strategic ASO.


How Eyecon optimized full-funnel growth to drive massive user adoption while increasing marketing ROI by 40%.

A comprehensive strategy combining keyword optimization and user journey refinement to drive a 300% increase in app visibility.


How JP Markets transformed fragmented infrastructure into an AI-powered, omnichannel growth engine.


How new attribution logic increased lead attribution from 50% to 99.9% and unlocked accurate CAC and LTV measurement.

How Eyecon protected conversion and built an evidence-led ASO program across high-volume mobile markets.


How Alchemy Avenue optimized the end-to-end customer journey for a leading South African CFD and Forex broker.

Meta Ads restructuring, product-led creative, and smarter audience segmentation created a more efficient acquisition engine for Minta’s SaaS and B2B2C audiences.


An end-to-end GTM strategy covering personas, analytics, and phased acquisition to secure marketplace liquidity.


Replacing a high-friction Calendly flow with forms, chatbot support, and continuous funnel testing reduced CPL by 93% and supported US market expansion.

How NAGA achieved hyper-growth across Europe and Latin America by bridging the gap between social content and financial products.

Klaviyo-powered education, purchase validation, replenishment and referral journeys turned first-time buyers into repeat customers and brand advocates.

Stage-based segmentation, full-funnel journeys, and lifecycle KPIs almost doubled Registration-to-FTD conversion and created a measurable CRM growth system across MENA and GCC.

Optimizing the consumer journey by removing onboarding friction and implementing intent-based CRM automation.

Revitalizing a stagnant enterprise funnel by optimizing value exchange and reducing friction.


A comprehensive restructure of website architecture, product feeds, and multi-channel advertising improved efficiency by over 15 times.


How performance marketing and CRM reactivation reduced CPL by 60% and accelerated project sell-out by three months.