Applications Case Studies
How Applications brands turned strategy into measurable growth.


How Eyecon leveraged culturalized testing to drive 2,464 additional retained installers and prevent conversion losses of up to 20%.

Campaign restructuring and funnel optimisation increased ROI from 0.6 to 1.2, supporting successful expansion across Europe and Australia.

A transparent acquisition model and disciplined budget allocation enabled a 60x scale in monthly user acquisition investment.


How a five-cell pricing experiment across South Asia drove a 29% increase in gross revenue and 50% growth in new subscriptions.


How Eyecon prevented an app-icon redesign from reducing retained-installer performance by up to 20%.


How Eyecon achieved a 69% store conversion rate and double-digit organic growth through strategic ASO.


How Eyecon optimized full-funnel growth to drive massive user adoption while increasing marketing ROI by 40%.

A comprehensive strategy combining keyword optimization and user journey refinement to drive a 300% increase in app visibility.


How new attribution logic increased lead attribution from 50% to 99.9% and unlocked accurate CAC and LTV measurement.

How Eyecon protected conversion and built an evidence-led ASO program across high-volume mobile markets.


An end-to-end GTM strategy covering personas, analytics, and phased acquisition to secure marketplace liquidity.


A comprehensive restructure of website architecture, product feeds, and multi-channel advertising improved efficiency by over 15 times.