Growth partner for regulated trading
Engineer behavioral retention.
Behavioral and habitual marketing automation, not the generic kind. Every message is driven by what a client has actually done and the pattern they have settled into: what to send, to whom, when, through which channel, and why.
First deposits
Net client LTV
Active at day 90
Active trading days
Based on industry benchmarks and results from the brokers we work with: more first deposits and more activity from the traffic you already pay for. Not a guarantee.
Deep specialism in regulated trading
Brokers and prop firms are our largest practice, across multi-entity structures under CySEC, FSCA and offshore regulators.
Built from inside broker stacks
Our team has built these programmes from within Solitics and Customer.io, so we know what compliance will approve before we design it.
Behavioral, not generic
A trader who deposited once and stopped, a client abandoned at KYC document upload, and a client whose weekly rhythm has slowed are three different conversations. Most setups treat them as one.
Platform agnostic
We work with any marketing automation tool you already run, from Solitics, Optimove, Customer.io and Braze to internal messaging tools. We fit our strategy into what you have.
AI visibility
We also work on AI visibility, so brokers appear in the AI answers clients now use when deciding where to trade.
Where the gains come from
Your largest gains come from the clients you already have.
Most brokers we meet are running strong operations, so the upside is not in buying more traffic. Gamification, trading tournaments and raffles bring quiet accounts back into activity, and better-timed journeys around registration and first deposit turn more sign-ups into funded traders. 78% of retail accounts are gone in 30 days.
Proof
Proof from brokers we work with.
Two examples of the same idea: value pulled out of the clients and demand you already have.
Behavior-driven automation
Tag Markets
Moved from generic messaging to real-time, behavior-driven lifecycle automation across the full client lifecycle.
+257%
Monthly attributed revenue
$232M+
Attributed re-deposit value
+50%
Registration to KYC conversion
AI visibility and search discovery
Vault Markets
An SEO and content foundation that made the broker visible in the AI answers clients now use when deciding where to trade.
+1,275%
AI visibility growth
+72%
Ranking improvement
+21%
Increase in clicks
How the work runs
Every channel, chosen by what each client responds to.
The work runs across email, push, SMS, in-app and WhatsApp, with the channel chosen by what each client actually responds to.
Gamified onboarding
Sub-60-second, quest-style path to a funded first trade.
Tournaments & raffles
Trading tournaments and behaviour-earned raffle entries, not leverage bait.
Leaderboards
Verified rankings, streaks and tournaments inside the client portal.
Alchemy Signals
Market-change content that tells traders what can be done right now.
Skill quests
Micro-challenges instead of PDF education.
Discipline rewards
Badges and streak milestones that reward risk control.
Everything is measured against a control group, so you see what the work added rather than what would have happened anyway. High-value leads route straight to your account managers; the mundane follow-ups run themselves.
More funded accounts
From registrations you have already paid for.
Dormant clients deposit again
Quiet accounts brought back into activity.
Active traders trade more often
And the whole cycle is visible, so it becomes clear early whether the opportunity sits in retention or upstream in traffic quality.
Revenue simulator
What retention is worth to you.
Three numbers, one estimate. Tap the info icons if you are unsure what to enter.
New accounts created per month
Share of sign-ups that fund an account
Typical size of a trader's first deposit
Based on industry benchmarks and results from the brokers we work with. Modelled for illustration, not a guarantee.
Modelled impact, annualised
€2.9M
Extra revenue per year
Registration → first deposit: 6.0% → 8.0% (+34% modelled uplift)
Extra first deposits / month
+102
LTV gain per depositor
+€300
Extra revenue / month
€243k
Extra revenue / year
€2.9M
Based on industry benchmarks and results from the brokers we work with. Modelled for illustration, not a guarantee.
Portal gamification simulator
With portal gamification, and without.
Same book of clients, two futures. Switch the activations on to see what gamified onboarding, leaderboards and raffles do to lifetime value, retention and revenue.
Set your book, then switch the portal activations on.
Funded accounts trading in a typical month
Average net revenue per active client
Share of active clients who stop trading each month
Click each activation to switch it on and see the difference.
No portal gamification, baseline
€0
Extra revenue per year vs. running no portal gamification
Lifetime value per client
€1.8k→€1.8k
Monthly revenue
€300k→€300k
Monthly retention
94.5%→94.5%
Extra revenue / month
€0→€0
Based on industry benchmarks and results from the brokers we work with. Modelled for illustration, not a guarantee.
Platform agnostic
Your CRM, turned into a growth engine.
Most brokers we meet are running strong operations. We are platform agnostic: we work with any marketing automation tool, including Solitics, Optimove, Customer.io, Braze and internal messaging tools, and fit our strategy into what you already have.
Custom build
18 mo
$325k+ and a dev team.
Alchemy Avenue
2 to 6 mo
On your existing orchestration layer.
Questions we get
The short answers.
Trusted by brokerages, prop firms and multi-asset platforms
Book your slot
1-on-1 at Finance Magnates London
30 minutes on where the opportunity sits, no deck required.
Event day · 20-minute slots
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Prefer email? alex@alchemy-avenue.com
1-on-1 at Finance Magnates London
30 minutes on where the opportunity sits